Digital Marketing Specialist

Role Description

• As a Digital Marketing Specialist, you will be responsible for effectively planning and executing digital marketing campaigns using various methods. You will also manage the planning and monitoring of the digital marketing budget, ensuring maximum efficiency across all placement channels (paid media, mobile, social, etc.). You will handle all digital marketing activities related to Google Search, Google Display, YouTube video ads, and email marketing, optimizing campaign performance.
• You will regularly conduct in-depth analysis of digital data and KPIs, ensuring that the data is accurately and properly communicated to stakeholders. You will carry out various tests to measure website effectiveness, trial new digital channels to ensure user growth, and perform optimizations using online analytics platforms, ensuring the development of accurate digital customer strategies.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 2+ years of experience in digital marketing.
• Solid knowledge of analytics tools such as Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, Data Studio, etc..
• DMI certification with distinction is an asset. Other relevant certifications from Google, Facebook, Hoot suite, SEMrush, etc., are advantageous.
• Working knowledge of search engine optimization.
• Excellent verbal and written communication skill.

Why Wemark

• Wemark provides a clear career path and strong opportunities for professional growth through real projects, hands-on experience, and continuous learning programs. Here, you’ll enjoy a range of perks and benefits while working in an open-minded, innovation-driven culture alongside a growing team of 40+ talented professionals.

Interested candidates can apply by clicking the link provided in the "Apply" button or send their CVs to the email address provided below - [email protected]